I recently wrote an article on the Must Haves for your real estate website, it’s here on the NAR blog if you want to refer to it.
In this blog post, I will have images to show exactly what you should have on your site. I wanted to give a blue print for your website.
9 Must Haves for Your Real Estate Website for Agents
- Address Your Niche – Who do you want to address? Your website visitors / readers want to feel understood. If I marketed to the entire Phoenix area real estate market, no one would feel like I work their neighborhood. So instead I market to mostly Central Scottsdale. I talk about what to expect in the area, area amenities and in many articles give a good overview of a specific neighborhood or zip code. Here’s an article that addresses the Central Scottsdale area: Guide to the Scottsdale Zipcodes. The goal is addressing my Central Scottsdale home sellers & buyers. It looks like this:
- List Building: This is the opt- in function for your website. This allows you to capture your leads information and then create a drip campaign. To gain the most leads offer something of value: an e-book, report of the area, list of homes for sale, etc. Here’s what it looks like on my site:
- Keyword Driven- It’s very important to know what keywords your prospects use to search. In my case, it’s not just “Scottsdale homes” or even “Old Town Homes”. More specifically home buyers are searching “85251 homes” or “85250 homes”. In Old Town Scottsdale, there are not big neighborhoods with memorable names, so the zip codes are the big search terms. This is very important for you to know, otherwise your website will not gain visitors and traction.
- Categories – Having 3-4 categories or niches is a great idea. This way you are always talking to your niche, but you aren’t limited to just one niche. Although, don’t spread yourself too thin, you want to make sure you go deep with a niche instead of trying to be everything to everyone. Learn more about how to nichify for bigger results.
- Easy to Navigate – This seems easy, but make sure your categories are easily found by your reader. Most likely a prospect will land on your site on a specific blog post, so make sure they can find other blog posts of similar interest. There are two ways to do this. First, the categories at the top of every page of your site, like this one: Kathy specializes in green real estate and that category is very prominent. The second way to do this is to link within your site, like this: All the links are other articles on my site about Old Town Scottsdale, which is located in 85251. You can always go back to older blog posts and add links from newer blog posts. This task is very helpful to keep prospects on your site.
- Home Page – Talk to your prospect about their needs, not about YOURSELF! This also applies to your about page, talk about your prospects needs before you talk about yourself.
- Above the Fold – refers to what a prospect sees on a page of your website without any scrolling. Make sure they feel understood immediately.
- Home Search – Of Course, home search is what 90% of home buyers are looking for, so make sure they can search easily.
- Responsive Site- Your site needs to be viewable on mobile devices. I search for all kinds of things on my smart phone, probably more often than on my computer. Make sure your site re-sizes for mobile devices.