Real estate keywords are imperative to being found online for your real estate niche. You want to show up multiple times for the same niche.
What is your niche? It’s important that you nichify. Choose a neighborhood, zip code or area of town and then create a list of articles you can write about that niche.
My most prominent online niche is “Old Town Scottsdale”. The best keyword for the homes in the are is “85251 homes”. I have tons of articles on this niche. I want someone searching for a home to see my name and my brand several times during their search, thus I’m the obvious expert.
Back to keywords…
Deciding what to discuss on your blog and writing articles with good keywords is imperative to your prospects fining you online.
& I’m sure your goal is: PROSPECTS FINDING YOU ONLINE!!!
That’s my goal.
- Choose Your Best Keywords for Your Niche using Google.com/Adwords
- Use Google to find article keywords (these will be longer or “long-tail keywords”
- Make a list of the long tail keywords, use these as your article keywords.
- Don’t use the same keyword only. So if I used the keywords “85251 homes” for every article, the articles would be competing with each other. So instead, I have a long list of topics all with topics related to Old Town Scottsdale.