Here is the detailed version of becoming a Killer Online Agent.
The overview of this post can be found on the YPN Lounge Blog.
7 Must Knows to Become a Killer Online Real Estate Agent
A Vibrant Blog
Having a vibrant blog means you post consistently. Your consistency may be once a month, which works. Make sure you are consistent. I suggest 2-4 posts per month addressing your niche.
Bill Gassett does a great job with consistency and has a SUPER vibrant blog.
Here’s what it looks like:
You know your niche, they ask similar questions all the time. Answer these questions in your blog. You are currently telling one client at a time about your expertise, why not tell the internet, so it can work for you?
An example of a FAQ Blog Post is this:
I wrote this post because so many clients wanted to move to Old Town Scottsdale, but expected the homes to be new & spacious with vaulted ceilings. This is not the case, most of the homes were built in the 1960’s, this article talks about what to expect.
Share Your Content
If you want your blog and articles addressing your niche to be found, you must share them. Choose your social media platforms and be consistent. Share every blog post, you can even share an older blog post with a new graphic.
I have a checklist when I write a blog, make yourself a checklist, here’s mine:
Nichify, make sure you are always talking to one niche at a time. Don’t try to write an article including every neighborhood you specialize. Write an article for each neighborhood. Really make your niche feel understood, be the expert of your niche!
Examples of Niches:
- Masterplanned Community
- Type of home (Horse properties in Phoenix, AZ)
- Homeowners divorcing
You need to offer something on your website / blog to gain opt-ins. This becomes your potential client list. You can offer something as simple as a List of homes in Scottsdale 85250. This example isn’t great because the opt- in is for a personal search. However, my main offer on my site is MLS search for free. The goal is to offer something to gain potential clients.
this pops up on Lynn Pineda’s blog. It doesn’t have to be a pop-up, but offer a neighborhood report, a guide to sell homes in your niche neighborhood. Even a home value is an offer, just make it sound juicey. (like 7 Must know tips to sell your Dobson Ranch home in 2015).
Once a potential client opts in for your free resource, you need to have systems in place to keep in touch with this potential client. Auto responders are perfect, you can create a drip campaign with small offers as the series continues. A simple example is a welcome email, tutorial on mls search, offer for a personalized search, your latest blog, and it continues on and on. You can send your list emails as often as you like, but I suggest no more than once a week and make sure you are sending good information.
List options are endless. Mailchimp is free up to 2000 subscribers, which makes it a nice choice. Aweber is more expensive. Constant contact works too! Use whatever works for you, but automate it!
Once you are talking to your list, you have your drip campaign in place (automatically), you can start sending detailed resources. This could be a buyer’s checklist, a seller’s checklist, statistics on your niche. This is whatever you think is the most important to your niche.
Buyer Checklist, Seller Checklist, List of homes for sale in a particular niche.
As always, comment below with any questions!